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An Idea for a Super Premiere
Moore, Oklahoma will never be the same after the EF-5 tornado tore through with unfathomable destruction. But, the people and community will heal in time. They are proving to be extraordinarily resilient and they will rebuild, despite the fact the memories of this tragedy will never simply be seen in a rear-view mirror. Still, it will get better. And yet, what would probably help at this point, beyond treasure chest after treasure chest of money and comfort for the people who lost everything, including loved ones, are perhaps a few little glimmers of inspiration and help for afar.
The clean-up and rehabilitation of the town will be non-stop for years. In the midst of all that is occurring, I have a suggestion for something to take place about three-three and a half weeks from today. I propose that Warner Bros. and everybody involved (cast, crew, director, producers, marketers, studio heads, etc.) in “Man of Steel” visit Moore, Oklahoma for a weekend and help in any way possible. This would involve cleaning, building, searching, consoling and anything and everything that the town needs. In one area would be director Zack Snyder lifting heavy metal of a store with members of the community to producer Christopher Nolan helping to clean up a street unrecognizable now to families to Amy Adams and the ‘man of steel’ himself Henry Cavill moving rubble and offering comfort to families (especially children) in another area. This pattern of generosity would be widespread throughout the entire area affected by the tornado.
People helping people.
Then, on the night the highly anticipated movie was scheduled to premiere to the world, Warner Bros. would bring in a giant projection screen to a cleared field or area where everybody from Moore, Oklahoma, its many outside helpers and the actors, producers, writers, grips, executives, etc. would disperse throughout the crowd to watch on blankets and/or grandstand seats to watch “Man of Steel” for the first time anywhere in the world. There would be complimentary popcorn, drinks, food, you name it with “Man of Steel” packaging. If this weekend and movie premiere could offer the people of the tornado-ravaged community time to temporarily escape from their reality, then it would be a success.
It’s important to note that this event would not be publicized to the public before it occurs, but secretly arranged between the studio and the local government. In essence, it would be a complete surprise for the citizens of Moore, Oklahoma!
Movies are meant, in part, to offer the audience a time to escape, dream and to be inspired. Maybe what the men, women and children in this town needs is Superman. The character of Clark Kent was raised in the Midwest. In many ways, he’s the perfect superhero/savior for this community right now. This event could also give them some assurance that they are not alone and that people for all over do care well beyond the few days of initial media coverage by the networks.
To “Man of Steel” & Warner Bros.: Even if only for a day or two…even if only for a couple of hours, show the people of Moore, Oklahoma the new movie of the greatest superhero of all-time…all the while showing them what hope and spreading goodness to our fellow men, women and children looks like off the big screen.
“It’s not an ‘S.’ On my world, it means hope.”
P.S. A super big check would be a nice gesture as well! “The Clark Kent School” sounds pretty cool!
Or, just put the the Superman “S” on the front of a rebuilt school. How’s that for inspiration.
“Did You See That Message in Kryptonian?”
Two billboards were recently updated in Los Angeles, with one featuring cryptic Kryptonian symbols and the other revealing a distinguishable Superman “S” in the forefront of a static-like background. What does this mean?
(Supermanhomepage.com)
Most presume social media will remain in our psyche for the foreseeable future, yet the specifics to how this global phenomenon will continually evolve remain ambiguous. The recent billboards that promote the surefire summer blockbuster “Man of Steel” have proven a few things. First, the term “viral” is still relevant in our lexicon and carries with it tremendous power. The newest Superman movie has superseded being just a film, but has instead transcended into an experience. Second, scripts that are driven by great writing and clever plot twists are rewarded by fans of all levels (Some remakes have proven to qualify for this category). Third, portrayals by A-List actors and actresses of cherished characters create a nearly palpable buzz with an intrigued population that spans multiple generations.
People like to feel connected with movies in more than a casual fashion. This brand of fan, with Superman as a prime example, opens a space for filmmakers to create a journey that extends beyond two-two and a half hours in a movie theater.
The build-up for the release of “Man of Steel” is becoming quite grand in nature. The marketing that has accelerated for this massive and quintessential summer adventure is geared to spread like wildfire among interested fans through various communication lanes within the social media realm as well as traditional outlets. Warner Bros. wants people to know that “Man of Steel” is not your average remake.
They want General Zod’s pursuit of Kal-El (Clark Kent, Superman) to seem real, as if this good versus evil clash on Earth could happen.
We are part of the movie now, listening to the dire warning from Krypton’s General Zod, as well as trying to solve the billboard’s cryptic message. It’s been determined that June 14th signifies much more than a premiere date. We are now connected to this story. In fact, this is what screenplay writer David S. Goyer imagined along with producer Christopher Nolan in developing the script. Goyer commented on remaking the most epic superhero story when he was at the Rome Fiction Fest for his Starz project “Da Vinci’s Demons” several months ago.
The excerpt was part of the Screenrant online article by Andrew Dyce, “David S. Goyer Says ‘Man of Steel’ Will Be ‘Realistic’ Like Nolan’s ‘Batman.’
“…but in working on this reboot we are thinking about what would happen if a story like this really happened. How would people react to this? What impact would the presence of Superman in the real world have?”
On April 5th, fans reacted very positively to “Jurassic Park” in 3-D. It appears as if “Man of Steel,” with its engaging promotions, is also providing another dimension for fans to get themselves closer to the movie.
You could call it Super-Dimensional.
Jimmy's Daily Planet 