Blog Archives

Watching Between the Lines

Remember, “the force” started as two words on a page.

The Star Wars universe (movies, TV, merchandise, theme parks, etc.) is not only seeing a massive pop culture resurgence akin to its 1977 fanfare, but this franchise/brand is restyling movie promotions and marketing. For instance, Jimmy’s Daily Planet featured the release of Star Wars: Episode VIII‘s production announcement three weeks ago, which was a video teasing the first scene in the follow-up to The Force Awakens. That was a first; a hype video of the first day of shooting for a new film.

For marketers (and movie fans like myself), this new, dare it be said innovative, kind of announcement is exciting. However, too many teases too early does result in frustrating fatigue. Fortunately, the savvy marketing team for Star Wars has followed up their Episode VIII teaser with another video that will give fans a much quicker return than December 2017.

Remember that picture of the very first table read of The Force Awakens? The one that brought together the original cast and new blood for the revival of a globally beloved series? It appears as if curious fans will be able to get (and hear) the full experience of that now famous moment.

Ladies and gentlemen: Star Wars presents…a table read.

Star Wars has, once again, changed the way we watch movies.

Come April 5th, you can watch this iconic table read and more (as in the actual movie) in Blu-Rey.

Is The Force Strong in This One?

Talk about the ultimate tease.

Star Wars: The Force Awakens was a record-breaking Goliath at the box office and an instant fan favorite. The long-awaited epic return to an epic saga hit all the major notes in a new, yet nostalgic fashion. Appropriately, the next/final two episodes in the new trilogy are in full blaster production mode.

Episode VIII started filming yesterday. That would be Day 1. The very first step towards another awesome Star Wars movie slated for release in December…of next year…in 2017.

Why the emphasis on the fact that Episode VIII won’t arrive in theaters until the end of 2017? Because the marketing strategy for studios engaging with fans for a highly-anticipated blockbuster just flew into another galaxy. Rian Johnson (the director) and Co. have sped past the teaser promotion barrier of one year out from a film’s premiere to a time-frame of more than 20 months from the release date.

SPOILER ALERT: The following groundbreaking teaser announcement includes a major spoiler/scene from The Force Awakens.

Leave it to Star Wars to promote a movie to its fans after the first day of filming.

This is the teaser 6+ million people have been looking for…

Filming in Space, You Are?

Colin-Trevorrow-Will-Direct-Star-Wars-Episode-9

(Colin Trevorrow, Comic Book Cast)

“I asked the question, ‘Is it possible for us to shoot IMAX film plates in actual space for Star Wars?’,” he said.

“I haven’t gotten an answer yet, but they’ve shot IMAX in space.”
–Colin Trevorrow

Filming Star Wars: Episode IX in the stars?

Let the war for cinema’s best practical effects begin.

Jurassic World director Colin Trevorrow, working on his second mega franchise with Star Wars, revealed this stunning news recently during a panel at the Sundance Film Festival. He and a few directors, including Christopher Nolan, were discussing the incomparable quality and necessary future of film as an alternative to digital for filmmakers when this golden nugget surprisingly made its way into the conversation.

The conversation for saving film as a means for making movies is a worthy discussion for another day.

Returning to the burgeoning and ambitious young director, Mr. Trevorrow clearly means business in preparing to tackle the Star Wars universe. If simply daring to direct his second prodigious blockbuster isn’t proof enough.

One of the primary consequences of Star Wars: Episodes I-III was a rejection of CGI (Computer Generated Imagery) as central, interactive settings. This forced a return to the newest trilogy to feature locations that are rooted in practical effects. Add in supreme storytelling, better characters (ie-Jar Jar Binks) and a modern twist with a vintage, blue lightsaber glow.

Regarding the first film in the new trilogy, J.J. Abrams did an amazing job with The Force Awakens. The blockbuster utilized practical effects to the max. However, like any industry, innovation is paramount (the word, not the studio). Despite the lack of perfect effects, though groundbreaking at the time, the original Star Wars trilogy is cherished by fans for its revolutionary look and feel.

Episode IV, for example, looks like 1977. Watching this classic is like opening up a time capsule with a lightsaber inside.

Episode IX, with an expected release in 2019, could very well turn an important page for science-fiction epics in ways found only in our imaginations.

The investment in more practical effects correlating with demand for more realism in cinema is constantly increasing. The ROI has proven to be remarkable for movies that mimic real life to a certain extent, yet still give us what we want in a movie and in the theater: suspended belief.

Imagine a Star Wars battle scene, set in outer space, that’s actually filmed in outer space…

That would certainly be a new hope for the series.

Colin Trevorrow’s vision for Star Wars: Episode IX is bigger than any IMAX screen.

Making the Right Count

Perhaps, it was just happenstance that I changed the channel to the cinematic masterpiece Titanic tonight literally five seconds before the beginning of the film?

Or maybe randomness isn’t as random (or decipherable) as we’d like to think it is.

With most movies made back in 1997 and earlier, it’s common to change channels and tune in somewhere in the middle. We’ve become so familiar with interrupting a movie in the middle and at the endings when the play on television that we can forget the opening acts that initially engaged us during our premiere experience.

The poker game with Jack Dawson and friend Fabrizio is a classic scene. It illustrates luck, savvy game play and the American way of betting it all on a dream.

And for a particular writer looking for some game-changing chance luck of his own, the aforementioned risk reveals an appealing, once-in-a-lifetime opportunity of titanic proportions.

The tricky part is identifying that paramount poker game when it’s not a poker game.

And for me personally, I pray my moment isn’t a literal card game.