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Apple: The Next Generation

iPhone 6

iPhone 6 Plus

Apple Pay

Apple Watch

Ladies and gentlemen, for the first time in what has felt like an eternity, Apple Inc. has begun to recapture some of the magic surrounding its innovative products since the tragic passing of its iconic and visionary co-founder Steve Jobs three years ago. Is Apple officially back? Well, no, because you can’t bring Steve Jobs back. However, the next generation of Apple Inc. (see what I did there) appears to be presenting its latest gadgets for us to awe at with great joy today from the Flint Center in Cupertino, California.

The new products, plus a free album from U2, and it’s safe to conclude this was a truly amazing iAmazing day for Apple.

Two quick observations: In an effort to progress beyond the solitary charisma of the late Steve Jobs and his excellent presenting skills, Apple Inc. has appeared to have assigned divisional heads to explain each of its major product reveals. Part of the next generation leadership of the company I’m hypothesizing. And that the iPhone 6 Plus is getting closer to the size of the Zack Morris brick phone. Just something to contemplate…

To think (again, see what I did there), this iPhone craze all started with an announcement seven years ago…

Beyond the “fresh out of the box” experience, will these products sell? Will they frame and become the future of personal technology?

While these answers are unknown, I think the world is ready to take a fresh, delicious bite out of Apple today.

Steering the Future with an Apple?

Are Tesla Motors & Apple joining forces?

If you’re betting any real money, it’s probably best to keep Benjamin Franklin housed comfortably in your wallet or money clip. The answer appears to be no, according to analysts. Jerry Hirsch of The LA Times cited one specific reason for the unlikely alliance between the tech giant and the electric car company in his article, “Tesla Motors closes at record after Apple merger rumor surfaces.”

Tuesday’s closing stock price left Tesla with a market valuation of $25 billion, about $1.1 million for each of the 22,450 Model S cars it sold last year. The cars sell for $70,000 to $100,000, depending on options.

And that market valuation doesn’t include any premium Apple would have to toss in as part of an acquisition.

“Apple does not have a history of paying massive premiums,” Irwin said.

While this partnership seems like a futuristic dream amongst tech geeks and visionary opportunists, it doesn’t hurt to ponder how this relationship could be translated into a feasible vision…

Cost would undeniably be one of the primary concerns surrounding the design, construction and maintenance of a car that would feature high-quality and cutting-edge components from both Tesla and Apple. These two companies prefer to only the best materials. That’s okay, but there needs to be an outlet for those who don’t live a Hollywood lifestyle.

Speaking of outlets and lifestyle…

One solution (just one) to the cost issue is to require the user of the car to own an iPhone or an iPad (or, for convenience and price, both).

Why?

Imagine a car that is immediately personalized to the driver with the simple plugging-in of your phone and/or tablet? The center console would be partially empty, ready for the driver to insert his or her iPhone and/or iPad in the appropriate spots to function and bring to life the center console/the “heart” of the car. All of the music and preferences would instantly download from the connected phone and/or tablet (if you don’t own either a phone or a tablet, then that could be inserted and preset for your preferences by Tesla’s Apple or whatever name they decide on for their joint venture). The temperature, seat warmers, air conditioning system, etc. would be built in around the vacancy left for the phone and tablet.

Of course, with this being a car, there would be voice-activation control and navigation capability to strongly encourage and help prevent people from scrolling and tapping with their fingers while driving. Still, the usual functions of Apple products would apply with the touch features.

Here’s the catch:

An iPhone and/or iPad must be preset for the car to recognize that specific device(s) with a sign-in requiring a preset finger print scan. There would likely be many more additional safety and identity precautions (passwords, firewall features) and protections, but these are just two necessary starting points.

Plus, like any Apple device, it will charge when it’s plugged in, which resolves the problem of a phone or tablet running out of battery life while driving.

Admittedly, this would certainly accelerate the prospect of cars virtually becoming computers on wheels. Is that good or bad? There are valid points for both.

Regarding the fuel aspect, that is still obviously “TBD.” The assumption is that Tesla and Apple would create an emissions-free, electric battery of some sort. This is where the equation (predictably) gets cloudy and pricey at the inception of development. Plus, there are the questions of testing, safety, performance, infrastructure and so forth.

For right now though, imagine the iPhone and iPad concept.

Talk about each person driving their own iCar/iJimmy/iYour Name

What’s Apple’s iFuture?

Solar power? An iPhone 6 with a screen that spills-over the sides? A virtually comprehensive, computerized iWatch?

These are just a few of the new, special features/products Apple is rumored to be planning to release to the world either this year or in the near future. Will they prove to be game-changers? The verdict is and will be out for quite some time. However, these new leaks (which almost never happened under Jobs’ wildly successful tenure at Apple during the early years of this century…) sure do gin up excitement for a technology company that has struggled to recapture the magical and imaginative aura of the late Steve Jobs. While that once-in-a-lifetime energy is impossible to repeat, this year may prove to put some of the shine back on that timeless logo once again. Maybe this year is the perfect time for a new adaptation of that iconic apple to premiere alongside its rumored line of innovative products? It won’t be the first time and it shouldn’t be the last.

Still, there are countless questions at this point until new products are released, tested and reviewed by the public.

But what’s really NeXT for this technology giant?

The spaceship Apple campus? Yes. Expansion into the heart of San Francisco for a new generation of Apple street cred? An inventive clothing line? Who knows?

One of the most spectacular achievements of Apple has been how it has simultaneously defined itself as a technology and lifestyle brand. Competitor Bill Gates is well-versed in this strategy as well (Microsoft Windows and his vision of the ever-expanding business community). People feel connected to Microsoft and Apple and with that comes loyalty, especially given the required investment it takes to own just one of their products.

But what about that second product…what will get the masses to make that critical second Apple purchase that will reconnect them with the company?

Just as Punxsutawney Phil saw his own shadow this past Sunday (which sadly means there will be six more weeks of winter), Tim Cook and Co. need to stop hiding in the cool shadow of Steve Jobs in Cupertino, California and finally step out in front of it in the hot sun to definitively declare to the world (in a new kind of presentation) the next generation of Apple, Inc. has arrived, post-Jobs.

The time has come for Apple and its innovators to show us (and that guy with the light-faded blue jeans, gray New Balance 992 sneakers and black turtleneck watching and waiting with unrelenting anticipation) something that is amazingly cool.

Actually, that doesn’t quite get everybody excited. Let’s try that again.

The future products from Apple need to be insanely great!

That’s how they move forward and return the world to the timeless, healthy mentality of, “an apple a day…”

Happy Monday!

Random inspiration has the power to be one of the best things in life. It comes from an unexpected place and it overwhelms every instinct and every motivating thought process we have for ten minutes, an hour, a day or even an entire weekend.

If we’re really lucky, it’ll endure far beyond the boxy confines of any calendar…

This jolt of imagination and ingenuity can lead to an idea we never knew we could see in our wildest dreams. There’s the potential this random energy can lead to something worthy of being labeled genius. Or, it can just give us the motivation we’ve desperately been striving and searching for in our own journey of personal enlightenment and achievement.

The possibilities are endless, which is the good news.

Below is not the original Apple commercial, “Here’s to the Crazy Ones.” Instead, it’s the same copy, just read by someone different.

Truly different.

Happy Monday!

“Stay hungry. Stay foolish.”
–Steve Jobs