the insight pours.
Why is this interview with Rainn Wilson (Dwight Schrute) important?
First, comedy has been experiencing a revolution during the past couple decades with shows (The Office, Curb Your Enthusiasm, Seinfeld, Arrested Development, to name a few) that are focused on everyday, relatable circumstances in real-time. And this brand of humor has (and continues to) connect with audiences in lasting fashion.
What do I mean by lasting?
Curb Your Enthusiasm and Arrested Development, for example, have endured years-long (yes, plural) hiatuses. And yet, fans return with eagerness and attentive enthusiasm when these shows come back, and not according to any set seasonal schedule. This dedication in fandom, in some part, was the precursor to the Netflix binge-era of staggered, relaxed release dates.
Second, Rainn Wilson’s interview above reminds us of the great humor we can find in seemingly mundane, normal situations. With that comes a charge:
Find comedy wherever you can. On your car ride to work, during lunch, hanging out with friends and family, running errands…
even in the office.
Solar power? An iPhone 6 with a screen that spills-over the sides? A virtually comprehensive, computerized iWatch?
These are just a few of the new, special features/products Apple is rumored to be planning to release to the world either this year or in the near future. Will they prove to be game-changers? The verdict is and will be out for quite some time. However, these new leaks (which almost never happened under Jobs’ wildly successful tenure at Apple during the early years of this century…) sure do gin up excitement for a technology company that has struggled to recapture the magical and imaginative aura of the late Steve Jobs. While that once-in-a-lifetime energy is impossible to repeat, this year may prove to put some of the shine back on that timeless logo once again. Maybe this year is the perfect time for a new adaptation of that iconic apple to premiere alongside its rumored line of innovative products? It won’t be the first time and it shouldn’t be the last.
Still, there are countless questions at this point until new products are released, tested and reviewed by the public.
But what’s really NeXT for this technology giant?
The spaceship Apple campus? Yes. Expansion into the heart of San Francisco for a new generation of Apple street cred? An inventive clothing line? Who knows?
One of the most spectacular achievements of Apple has been how it has simultaneously defined itself as a technology and lifestyle brand. Competitor Bill Gates is well-versed in this strategy as well (Microsoft Windows and his vision of the ever-expanding business community). People feel connected to Microsoft and Apple and with that comes loyalty, especially given the required investment it takes to own just one of their products.
But what about that second product…what will get the masses to make that critical second Apple purchase that will reconnect them with the company?
Just as Punxsutawney Phil saw his own shadow this past Sunday (which sadly means there will be six more weeks of winter), Tim Cook and Co. need to stop hiding in the cool shadow of Steve Jobs in Cupertino, California and finally step out in front of it in the hot sun to definitively declare to the world (in a new kind of presentation) the next generation of Apple, Inc. has arrived, post-Jobs.
The time has come for Apple and its innovators to show us (and that guy with the light-faded blue jeans, gray New Balance 992 sneakers and black turtleneck watching and waiting with unrelenting anticipation) something that is amazingly cool.
Actually, that doesn’t quite get everybody excited. Let’s try that again.
The future products from Apple need to be insanely great!
That’s how they move forward and return the world to the timeless, healthy mentality of, “an apple a day…”
The key-less entry. The navigational system. The centralized command center. The GPS key with a push-start engine. The electronic clock.
All of these are examples of the continuously evolving digital revolution within the automobile. As Jay Leno could passionately profess about, for hours, cars were first built so that everything had a specific purpose. If a car did not work properly, it was a certainty that something literally was too loose, too tight, missing, burned out, not filled up, etc. If a tire went flat, it was as simple as getting out a jack, a safety stand, a tire iron and screws to then manually use our own muscles to take off the busted tire and take out the spare from the trunk and fit it onto the axle. And yet, in 2013, these garage shop truths are changing. Despite being only a little more than a decade into the 21st century, progress is moving quite fast towards the automobile’s new skeleton and vital organs.
Ladies and gentlemen, the geeks are now taking over…cars. Yes, you read that correctly. Vroom-Vroom! (a sound effect downloaded from the iTunes installed in the car).
For the majority of the 21st century, it is safe to presume that cars, or whatever their new name becomes, will undergo a manufacturing transition from the garage to the lab…a computer lab to be more specific. As mentioned above, subtle upgrades have been occurring for many years now. For instance, just ponder the first car you remember sitting in with a digital clock. This minor observation deserved no spectacular reaction, but it was the first step towards the current car revolution. Substitute the crescent wrench for the USB cable.
While transitioning from one era to another can be overwhelming and even unnerving, there too are tremendous upsides. Replay the above clip and notice again how amazing the BMW prototype used in the movie, “Mission: Impossible – Ghost Protocol” was in the scenes it starred. For starters, it showcased a windshield that served as a transparent iPad with blazing speeds and an instantaneous navigational system. Just the fact that movie writers dreamed that as a reality is a sign of how cars are being perceived by today’s imagination. For better or worse, mankind has become attached to his and her smart device(s), so it only seems appropriate, and evolutionary, that we innovate towards a technologically advanced car.
Hmmm, this seems familiar?
Mr. Feeny as the voice of my car? Where is that in the App Store!?
The Age of the Electric Car is closely upon us. To the next generation, the internal combustion engine could become an artifact of the past. The tipping point of the automobile’s next phase has been determined and is currently being implemented in small steps as to test its reliability and compatibility with the public. The touch screen in the middle of the front seats is a type of computer, as is any navigational system included with the car or added separately. The sensors that measure the weather outside also qualify. Now a button or the light tap of a foot opens the rear door of an SUV. The key for a new Lexus RX 350, for example, only needs to be in possession of a person to enable him or her to lock, unlock and start the designated car. This key already possesses a wireless feature. Is this just the tip of the iceberg of inventing more wireless devices and features? What’s next?
Technology is proving to have virtually no boundaries and cars are just one of its projects. But as Jay Leno has pointed out in the past, “I’ve got an electric car. It’s quite advanced, it goes 100 miles on a charge, it’s fully electric and it was built in 1909.” Perhaps, we are just living in the electric car’s renaissance a century later?
As the body of the car changes, so does the car culture. The more computer developments that are added means, consequentially, that fewer traditional mechanics will be needed and tech “geniuses” (like at Best Buy and the Apple store) will therefore be in higher demand. The free market will add this dynamic and society will adapt. Will the absence of mechanics and their hands-on skill, knowledge and brawn be a good thing?
The “do it yourself” option is gradually disappearing. The days of people spending hours working on their cars with their tools on a warm Saturday afternoon may be in the beginning phase of being numbered. How many of us rebuild and add parts to our laptops on the weekend? Also, consider that Apple, for example, makes their products in such a fashion that no consumer can make changes on their own and that it has to be sent to one of their tech specialists for help. Will this be a ‘smart’ way to manufacture a car? And you thought customer service was slow when you asked questions about your laptop. What happens when your car breaks down in the middle of a snow storm out of cellular range in the mountains?
On the other hand, pollution from gas would be greatly reduced with the popularity of reliable and, let’s face it, cool looking electric cars (Yes Prius, I’m looking down at you). Fisker, Tesla, BMW and others are designing sleek cars of the future, even if their concepts are just for the wealthy at this point. Plus, iPads, tablets and smart phones continue to sell with wild popularity, so these prototypes are likely here to stay for the time being.
However, the malfunctioning cooling fan of a particular electric model does need to be resolved, and fast, if the makers of the Fisker Karma intend to gain any trust with the American people. Fires and cars do not mix!
Hybrids seem to be the realistic “next car” of the here and now, ranging from the 2013 Chevrolet Silverado Hybrid to the stunning BMW i8 from “Ghost Protocol.” According to Manuel Sattig, the lead man of Communications for the i8 concept, said this car will premiere to the world in the very near future. “I can actually promise you that 80% of what you see here will be on the streets at the beginning of 2014 and you can buy it.”
I wonder what Billy Joel has to say about all this?