Burger King, unlike the Cleveland Indians and the Chicago Cubs in the 2016 World Series, fully understands the power of nostalgia and popular cult movies.

Cleveland and Chicago: This is how you do it.

While I’m not a regular Burger King customer, this commercial featuring actors/characters from a favorite movie of mine and many, many others (Jon Heder as Napoleon and Efrain Ramírez as Pedro from Napoleon Dynamite) may be just enough for me to try the advertised Cheesy Tots. And that, ladies and gentlemen, is sometimes all it takes for advertisers or marketers to sell a product beyond a predetermined customer base. No extensive research, but instead an understanding of the magnetism of cinema, comedy and pop culture nostalgia and its special place in our hearts.

This commercial has nostalgia skills…product placement skills…cult-celebrity placement skills. Customers only want food chains that have great skills.

P.S. Here is a clip from Napoleon Dynamite that inspired the crazy awesome Burger King commercial above.