Remember, “the force” started as two words on a page.
The Star Wars universe (movies, TV, merchandise, theme parks, etc.) is not only seeing a massive pop culture resurgence akin to its 1977 fanfare, but this franchise/brand is restyling movie promotions and marketing. For instance, Jimmy’s Daily Planet featured the release of Star Wars: Episode VIII‘s production announcement three weeks ago, which was a video teasing the first scene in the follow-up to The Force Awakens. That was a first; a hype video of the first day of shooting for a new film.
For marketers (and movie fans like myself), this new, dare it be said innovative, kind of announcement is exciting. However, too many teases too early does result in frustrating fatigue. Fortunately, the savvy marketing team for Star Wars has followed up their Episode VIII teaser with another video that will give fans a much quicker return than December 2017.
Remember that picture of the very first table read of The Force Awakens? The one that brought together the original cast and new blood for the revival of a globally beloved series? It appears as if curious fans will be able to get (and hear) the full experience of that now famous moment.
Ladies and gentlemen: Star Wars presents…a table read.
Star Wars has, once again, changed the way we watch movies.
Come April 5th, you can watch this iconic table read and more (as in the actual movie) in Blu-Rey.
Star Wars: The Force Awakens was a record-breaking Goliath at the box office and an instant fan favorite. The long-awaited epic return to an epic saga hit all the major notes in a new, yet nostalgic fashion. Appropriately, the next/final two episodes in the new trilogy are in full blaster production mode.
Episode VIII started filming yesterday. That would be Day 1. The very first step towards another awesome Star Wars movie slated for release in December…of next year…in 2017.
Why the emphasis on the fact that Episode VIII won’t arrive in theaters until the end of 2017? Because the marketing strategy for studios engaging with fans for a highly-anticipated blockbuster just flew into another galaxy. Rian Johnson (the director) and Co. have sped past the teaser promotion barrier of one year out from a film’s premiere to a time-frame of more than 20 months from the release date.
SPOILER ALERT: The following groundbreaking teaser announcement includes a major spoiler/scene from The Force Awakens.
Leave it to Star Wars to promote a movie to its fans after the first day of filming.
This is the teaser 6+ million people have been looking for…
Attempting to understand the mind of a genius is a noble and adventurous pursuit. When that’s not an option, we can all watch this brand new teaser trailer that features a model…brain?
2oolander / Zoolander II: 15 Years in the Making.
Have a Really, Really, Really Ridiculously Good Week!
Tonight we saw definitive proof that the 24th film in the James Bond series, Spectre, is in fact happening beyond still photographs with that amazing Aston Martin, a Tom Ford suit and a first glimpse at the most lethal secret international organization in the world premiere of its teaser trailer. Regardless of being ~7 months until the movie is released, anticipation has been rising since the conclusion of Skyfall back in late 2012.
Quietly, yes, but building nonetheless.
Ladies and gentlemen, let the tease begin:
Forget the barkeep, this first trailer’s got the exact right stuff.
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