Every second (and view) counts.

Modern protocol dictates constant awareness, attention and curiosity. The film industry has not only become proficient at this practice, but fluent in this fluid art of social connectivity. The relentless pursuit of courting movie fans and their interest in a particular film is astonishing. Think about all the teaser trailers we see for the most-hyped movies of the year, months and even potentially years in advance (ie – a rumored Batman v Superman: Dawn of Justice teaser this November or December). This phenomenon brings to mind the immersive power of movies and storytelling in general. Books, like the Harry Potter series, were literally a craze with people anxiously awaiting the next adventure from all around the world. And yes, music also fits into this marvel in popular culture. Most importantly is the fact that people are eternally drawn to inspiring tales. This is a fantastic truth.

People love stories.  People love stories that are original, engaging, exciting, inventive and that, most importantly, crafted with a purpose. With the creation of 24-hour news and television came non-stop opinions and comments on anything and everything, from seemingly anybody and everybody. But perhaps the media and our leaders could/should take an invaluable lesson from Hollywood and understand the we yearn for movies, books and music with ideas and messages that stretch our imaginations, relate to our inner most beliefs and that push our limits of what we believe is possible.

Apple is a shining example of this in the corporate world, as evidenced by the millions of people who now hold their iPhone 6/iPhone 6 Plus in their hands after months of teasing and anticipation. And occasionally, a phone call is even made on these devices. Ultimately, the most successful men and women for the foreseeable future will capitalize on this reality and use this awareness to positively change the world, however large or small, by mastering this connective and trustworthy dynamic.

Just need that grand, inventive story to tell.

At least we know that, if it’s good, people will listen…