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Happy Monday!
Lightning struck last night in Rio for the third time.
Usain Bolt is scary fast and awesomely entertaining. NBC journalist Bob Costas made the astute observation that Bolt is not a show-off, but is, more accurately, a showman. And Mr. Costas was proven right late last night when the legendary Jamaican sprinter beat American rival Justin Gatlin by .08 seconds in the breathtaking 100m final for his mind-boggling third consecutive Olympic gold medal and immediately joined in festive celebration with his countless fans along the rail of the track immediately following his epic conquest. His warm-down style is by far the best in the world.
Above all the entertaining bravado, Usain Bolt is a class act. This video/interview is from a few years ago.
The world-class 100m Olympic final was pretty close.
- Usain Bolt (9.81)
- Justin Gatlin (9.89)
- Andre De Grasse (9.91)
Even with the razor-thin margins between Bolt and Gatlin & Gatlin and De Grasse, Usain Bolt dominated everyone’s focus at the finish line. The man that Mr. Costas determined is now a more famous figure in Jamaica than Bob Marley (hmmm…?) is a larger-than-life athlete and persona. Standing (and sprinting) at a towering 6’5″, the “Lightning Bolt” has kept our attention for several Olympics and international competitions.
Back in 2013 at the IAAF World Championships in Moscow, Russia, Mother Nature went as far as to validate Usain Bolt’s perfectly given last name.
Remember this surreal, once-in-a-lifetime moment?

(Olivier Morin/AFP/Getty Images)
Fans of Usain Bolt won’t have wait long to see his next strides toward Olympic glory. The Jamaican sprinter will run in the 200m tomorrow morning. As his 9.58 seconds world record in the 100m, 19.19 seconds world record in the 200m and the picture above reveal, you know something special will happen.
Wherever Usain Bolt is, a show is sure to follow.
A lightning show, to be specific.
Have a Showstopper Kind of Week!
This Story Has a 97.6% Chance of Success
Maybe the only cultural phenomenon that can compete with the summer Olympics in Rio is, you guessed it, intergalactic space battles.
That’s why NBC and Lucasfilm Ltd. timed the release of the official trailer for Rogue One: A Star Wars Story to premiere during prime time Olympics coverage last night. In a wise tactical move, the trailer was teased all week for this Thursday, but never given an exact time. Promos throughout the week cleverly combined Olympians and their special moments and gold medal triumphs throughout this first week’s competition with the trailer music and quick dramatic cuts from the initial Rogue One teaser trailer for a uniquely inspirational and entertaining cross-promotion. Ladies and gentlemen, this is how you develop and execute a successful television marketing strategy that seamlessly transitions into the digital sphere of instant viral video status.
12 Hours Later: Nearly 3.5 million views on the Star Wars YouTube channel and 60,600 Retweets and 63,600 Likes on the Star Wars Twitter account.
During a week that’s resulted in many, many complaints from American viewers of NBC’s Olympics coverage, fans of the beloved franchise (and even non-Star Wars fans) were treated to a movie preview with exciting settings, thrilling action sequences, a strong heroine and a catch-your-breath moment of nostalgia.
Rogue One won’t arrive in theaters until December, but this Star Wars story could very well be given the Olympics treatment:
Individual high points for various elements of the film, as well as applause heard all-around your cinema as the credits roll.
21/20 Vision
Champions are always focused in one direction.

Michael Phelps defeated his ready room rival Chad le Clos in the 200m butterfly tonight in the Rio Olympics. The photo above perfectly encapsulates this week’s 1 v 1 battle between Mr. Phelps and Mr. le Clos. The latter was animated against the former before the semifinal race yesterday and the final tonight, which saw the former winning both races.
For clarity’s sake: Michael Phelps swam faster than Chad le Clos in the semifinal and final races, which ultimately translated to Mr. Phelps winning gold. Chad le Clos may have won the unofficial dance-off between the two, but Michael Phelps officially won his 20th gold medal.
Not his 20th medal, but his 20th Olympic gold medal.
And Chad le Clos didn’t even reach the medal podium for the 200m butterfly. You could say his antics led to a Fool’s Gold performance.
P.S. Update: Michael Phelps and the 4 x 200m relay team from the United States just won a gold medal.
The Rolling Michael Phelps Gold Medal Count: 21.
“Don’t Tell Me the Results: I’m Watching it Later!”
Gathering around the television to watch the 30th Summer Olympics in picturesque London has made more than a few viewers uneasy in the United States. The reason surprisingly has virtually nothing to do with the roman numeral representation of the Olympics (XXX), but something much more frustrating and yet, at the same time, oddly ironic to the roman numerals: exposure. There is too much exposure of the Olympics. Why? I’m glad you asked.
The Problem: Just like the athletes, news organizations, and seemingly any website designed for daily views, simply have to be first in reporting. The public needs to know that they will provide breaking news the second, not minute, it happens. This can be particularly helpful with advertising revenues and that whole “making money” thing (it can backfire though: remember CNN & Obamacare). As a result of them ‘winning’ the breaking news contest with their competitors with the action from across the pond, the viewer is consequentially losing.
Five hours. This is the shortest time difference between London and the United States, and events are being competed in real time in London throughout the day. Major news outlets, like NBC (the host network), constantly update their online websites in the 24-hour news cycle world (for better and certainly worse). NBC has taken it upon themselves to publish and report on what is happening live overseas to their loyal online stopper-by who may just be visiting to check on the nations and worlds headlines sans the Olympics. How unnecessarily painful this routine has become.
Obviously, NBC would not spoil the results for one of the largest audiences of any program they produce (cough cough Missy Franklin). I suppose it’s no big deal except that most people like to settle-in at night and watch the extended coverage of the days competitions, in whatever tickles their fancy. And they want to do this without knowing results. But be warned that just two seconds after typing “nbcnews.com” and hitting enter, the days anticipation of watching a marquee swim or gymnastics final can and will be ruined. The reason? Impatience, and quite frankly, incompetence.
The Solution: If someone would like to know the daily events, everything but the Olympic results, then I have a super messy and controversial idea that is sure to spur questions of “how?” and “are you insane?” Here it is: Create a tab at the top of the page of the website and title it “Olympic Results and Video: Spoilers Included.” This will in no way impact the rest of the news on the homepage and will not reveal any results because all of the information and video will be available by clicking on the new tab, which would be clearly designed and labeled as such. That’s it. Just create a link to “nbcolympics.com” on NBC News’ homepage and refrain from publishing results on that regular news page. It would take an elite programmer from Silicon Valley, but I think it can be done.
We live in a world of 24-hours news coverage, whether we want it or need it. As a result, we can literally get exciting headlines at a moments notice. However, there are occasions when people would like to read a story slowly and not just the eye-catching headline. Yes, it takes longer, but in the end we will discover the whole story and understand why the headline was so thrilling to see at first glance. It’s an old school approach, but there is a reward to this method.
As the saying goes, “patience is a virtue.” There was no better example of that than when McKayla Maroney absolutely nailed her vaulting routine Tuesday night that sprung the U.S. women’s gymnastics team toward their first team gold medal since 1996 and only the second team gold medal ever. Words almost cannot describe what she did in the air, except for maybe perfection and beauty. Those five gymnasts had the meets of their lives and to watch each of them contribute to the team with their individual talents was incredible and inspiring. Their smiles became infectious. You felt nervous and anxious for them before and ecstatic for them afterwards. For the first time in nearly a decade, NBC had Must-See-TV. It was amazing!
NBC