Blog Archives

Fantastic Mouthwash and Where to Find It

Is packing a suitcase for the airport a grand metaphor for life’s journey?

Perhaps.

However, what we all know for certain about packing for a flight is that it takes time, planning and readjustment after readjustment. Why isn’t my suitcase large enough? How can I fit these shoes in? Why do I pack that shirt because I never end up wearing it? The most stressful part of this activity, though, is abiding by the strict guidelines as determined by the TSA. In case you’ve forgotten, their attention to detail is measured not in pounds, but in ounces.

Maybe these restrictions on liquids and soaps is why there are so many CVS and Duane Reade stores in cities with the busiest airports? Guaranteed foot traffic after countless flights for tourists and visitors.

As demonstrated in the video below, packing a suitcase for the airport can be a fantastic, beast of a challenge.

Remember: Free mouthwash at the hotel!

J.K. Rowling’s Fantastic Beasts and Where to Find Them is playing in a theater near you.

Happy Monday!

It’s a case we prefer not to carry.

Mondays are tough, with no easy way of transitioning from the relaxing nature of the weekend to the early start of the busy workweek. If we could simply wave goodbye to Monday, that would be ideal, wouldn’t it?

Seems easy enough.

Except, just when you think the case of the Mondays is gone and everything is better, this unrelenting force of surprising necessity reappears next to the piano player in your rec room.

Russell Crowe and Ryan Gosling, continuing their unconventional (yet highly-entertaining and effective) promotion for The Nice Guys, sat down for an interview with Stephen Colbert on the Late Show on CBS. Their segment demonstrated that sometimes we need the things we push away the hardest. Without Monday, there would be no “Happy Monday!” courtesy of Jimmy’s Daily Planet to make the jump back to work more fun, inspiring and, above all else, a little easier.

Monday, please come back around (but only on the once-a-week schedule).

Have a Very Nice, Happy Monday!

P.S. The Nice Guys arrives in theaters this Friday, May 20th.

Hey Girl, Here’s the Story

Marketing, at its core, is storytelling.

A wide-variety of industries have increasingly become less static regarding its interaction with consumers and have evolved towards establishing a relationship with desired demographics. The 20th century model of films, for example, included a trailer (maybe two) and then the release of the movie shortly thereafter. This simplicity worked beautifully. A great product will always sell. Back in 1993, Jurassic Park earned a staggering box office total of more than $1 billion.

So, why the recent change?

Millennials and 21st century social media.

This paradigm shift in viral entertainment marketing has been detailed and explored many times on this blog. This ever-changing dynamic is fascinating. Studios and actors are seizing on opportunities to make their product (a song, album or movie) a continuous, personable experience as opposed to a singular event one evening or afternoon. By connecting in unique ways and through clever mediums, fans are rewarded with special features, bonus clips and share-worthy content.

Brands are showing they care as much as the fans.

Enter Russell Crowe and Ryan Gosling who recorded a funny behind-the-scenes “therapy session” about their real lives/”real lives” outside their upcoming film.

A heads up: The “Hey girl” meme has been a pop-culture phenomenon among young women for years. If you’re on Facebook, Twitter or Instagram, odds are very high you’ve seen one of these fan-made tributes.

As it turns out, Mr. Crowe and Mr. Gosling have a great sense of humor about their public perceptions.

On a slightly related note, The Nice Guys arrives in theaters on May 20th.

And yes, there are more of these videos in this clever non-promotion (but actually a promotion) for The Nice Guys.

Plus, Ryan Gosling’s voice wasn’t the only thing to experience a major change in that scene. Did you recognize the surprisingly not high-pitched therapist?

Literary Literalness

Words have a way of taking on a life of their own, grasping the pen or keystrokes from the writer and venturing off into far and away tangents with no rescue line back to the original point in the first place. This, of course, begs the question of what was attempting to be answered in this evolving collection of increasingly obscure sentences? Where is the clarity, the weapon of choice for wordsmiths to make simple of the mysteries around us that results in before unknown and, therefore, profound revelations?

Let me take a second pass at this.

A scene from the upcoming film Genius starring Colin Firth, Jude Law, Nicole Kidman and Laura Linney captures the contentious, even torturous, relationship between writer and editor.

The process for great writers is often unconventional. Bottling the inspiration for the next great American novel is impossible to predict and anticipate. It happens when it happens for that patient, and ironically persistent, author. In rare circumstances, a finished product, after dozens of scratch-outs, edits and Whiskey splotches, upends the literary world.

F. Scott Fitzgerald’s The Great Gatsby comes to mind.

Fun Fact: Speaking of the late great Mr. Fitzgerald, Max Perkins (portrayed by Colin Firth) was his editor.

Returning to the clip above, Jude Law plays author Thomas Wolfe in what looks like a fascinating journey back to an age of literary giants in the early 20th century. Set for a June 10th release date, Genius is based on National Book Award winner Max Perkins: Editor of Genius.

Get ready to engage in another book vs. movie debate with notes of your own…

or edits, if you will.