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Handing Over the Keys
The new iPhone 5S features a futuristic entryway: a fingerprint scanner.
Apple has now successfully enabled us to rest our minds from remembering and typing one more password to access our phone or to make a purchase. Instead, all we need is ourselves and our trusty finger to press on the Home button on our phone. Just like that, everything is accessible. Surely it makes perfect sense since every single person’s fingerprint is different. In essence, it’s the perfect password.
It should be noted that Apple did not invent the fingerprint scanner, but this latest adaptation by the technology giant seems to be the best version for consumer purchase.
Initially, this technology seems like it could be the first spark of a fire for an infinite range of technologies to be invented/adapted in the future. For instance, just add “smart” to any device, car (not those), entertainment product, light switch, etc. Imagine the safety of owning an electric fireplace that is only operational by scanning the parent’s fingerprints…
The benefits seem clear, purposeful and cool.
And yet, it does feel a bit too personal. Our fingerprint is ideally unique. Our fingerprint is one of the undeniable differences we maintain against everybody else we come into contact with in our lives.
My fingerprint belongs to me and only me.
With this recent innovation, Apple is continuing the short-term and long-term discussion in society that is constantly dancing on the delicate line between cool convenience and privacy. After the recent revelations about the NSA, there should certainly be serious concern over the potential and/or likelihood of our fingerprints being turned over to security officials for who knows why. This skepticism is absolutely warranted (the last word seemed appropriate).
Is the fingerprint scanner a good idea?
It’s ultimately an issue of trust.
On the one hand, it’s an intriguingly cool technology seemingly built for the future. On the other hand, it also conjures up gentle thoughts of a world from the past…like around 1984.
Will you scan yourself?
We All Have an Ocean View
Information is addicting. Plain and simple. Those NBC commercials titled, “The More You Know” always spark an internal curiosity in me. Watching those brief messages on the weekend from NBC personalities is like taking a swig of Knowledgeade.
I’m ready to go Mr. Lauer!
Aside from these brief, uplifting messages are a myriad of other outlets before us that present nearly unlimited opportunities for discovery and insight. The access to information on a daily basis is astonishing in the 21st century. It’s even borderline mesmerizing considering the world once existed and functioned well before a printing press was invented, let alone the pre-Internet era. Consider this: a phone is actually a computer first, with its calling capabilities down to probably third or fourth on the priority list of preferred functionality.
We all know it’s true. And if you think that’s an exaggeration, perhaps you are forgetting about the camera, your wide array of cool apps and your digital music player. Plus, don’t neglect the GPS (seriously, don’t neglect it).
Even the term “iCloud” has altered our perspective of the sky above us. No longer do we glance up into the open sky and blankly ponder the open space with imaginative daydreams. Instead, we look up and visualize data points and infinite transfers of structured and random information moving from Point A to Point B with a diagonal cut to Point S.
Is this a good evolutionary trait?
There are some nights when I look forward to relaxing and taking a break from writing papers and participating in the daily grind. Laying comfortably on a couch with a favorite show playing on the television in front of me, the urge becomes too overwhelming. I instantly (while simultaneously regretting it) open up my MacBook Pro that was closed and start searching for witty articles by a specific author or funny interview clips from a talk show.
On the one hand, it’s good that we are a people that is anxious and excited to seek and find new bits of information. Expanding our horizons should be viewed as a positive characteristic.
Still though, is it really positive that we’ve developed a never-ending quest for knowledge (traditional and non-traditional alike) that prevents us from taking necessary mental breaks?
On the knowledge front, we’ve all moved to the beach with a beautiful ocean view. Everyday, we look out into the vast blue, shimmering openness with the ambition to learn something new, knowing full well that complete knowledge is impossible. We take the dive regardless. On Wednesday, it’s waves hitting a bunch of rocks we see far to the right that stirs our inquisitiveness. On Thursday morning, we see surfers, which makes us want to learn about the history of surfing. Friday evening shows us fun being enjoyed on the boardwalk. Something clicks in our minds that we find too irresistible not to explore.
The rocks, surfers and people on a boardwalk represents something different to each of us. Regardless, these are topics we now find ourselves searching about…virtually nonstop.
While we may be exhausted, we are still seeing things we may never be able to or think to see again.
It’s a classic dilemma.
Speaking of classic…
And You Thought Kinkos Was Good
The possibilities and questions are endless at this point.
3-D printing is progressing at such fast rate that it may become just another part of our daily lives within a decade. A heavy proposition for sure. What does it mean? It’s a perplexing dilemma. On the one hand, when LEGO forgets to put a single piece into a box set of Black Beard’s pirate ship from “Pirates of the Caribbean,” it would have been much more efficient to have had a machine at home that could have printed the missing gray piece in a matter of minutes for my nephew as opposed to calling the LEGO Store and getting it shipped from Denmark.
True story.
On the other hand, purchasing a machine that prints 3-D objects will undoubtedly reduce commerce in stores (offline and online), consequently hurting businesses that are run by our neighbors, friends and people who are just trying to make a good living. Society will become much more introverted, which is a dynamic that has positives like convenience, but is (currently) outweighed by negatives, such as the decreasing inclination to go outside to a video rental store.
What will be the landmark case be surrounding patents? How will businesses adjust to this evolution of people being able to make and/or copy-and-paste a wide-array of things themselves that are normally sold in stores? What will the quality of the printed objects be? What positive effects on society will it have? What negative effects on society will it have?
3-D printing is evolving into pivotal issues of need versus want and quality versus convenience (just two examples).
At least we don’t need special glasses to see all this coming at us…
How to Make an Apple Shine
The logo of the global technological giant Apple clearly has a bite taken out of it. Clear as day. This has been the case for decades. It is unequivocally one of the most famous icons around the world. Unfortunately, the slowly evolving reality being formed is what the bite now represents. Instead of being synonymous with a leader, innovator and dream factory of ideas, the famous design with the bite is seen as its competitors taking a bite out of them as their healthy snack for the day.
(Macworld.com)
How does the apple get returned to the right hands? Or, more importantly, whose hands should be holding it?
Steve Jobs was a technological genius, but he was also a promotional wizard. The vacancy of both following his death in 2011 has clearly affected Apple in a variety of ways. Despite the phenomenal devices he and his business partners have created, the bright light and magic of the company that was founded in his parent’s garage in the ’70s has dimmed to a glow.
Once products are built and sold in the marketplace with sensational popularity, the success of such a company is usually directly linked to its leader and his or her personality. Jobs symbolized a vast intelligence, great mystery, anticipation, trust, wonderment and, above all, revolutionary consumer products.
He was a spectacular performer and leader.
Two years since his death, Apple has yet to figure out how to, as the “Jobs” trailer states, “…make Apple cool again.” This is the ultimate riddle to solve. How do the company leaders and employees make Apple universally and definitively cool again?
Despite the fact the iPod, iPhone, iPad, MacBook Pro and so forth remain terrific products, the aura is gradually fading. The vibe is increasingly one of admiring this company in the rear view mirror…in memory of Steve Jobs instead of in celebration of Steve Jobs.
Apple is becoming a massive company as opposed to a visionary leader.
And rebuilding the latter is what, or rather who it needs right now behind-the-scenes inventing and in the public eye selling. It needs somebody who lives and breathes the brand. It needs somebody who will staunchly defend and promote the brand. It needs somebody who will dare to think outside the box into new dimensions.
The true replacement needs to be revolutionary.
Their current CEO is Tim Cook. Maybe it’s just me, but they’ve seemed to have had good fortune when being led by guys named Steve.
Of course, I’ve also seen women handle an apple with care while also using it as a key ingredient to make some truly amazing treats…