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Happy Monday
The first movie I watched (well, re-watched) in 2017 was Stars Wars: Episode IV – A New Hope.
Fitting.
Movie soundtracks are a source of great intrigue, analysis and enjoyment on Jimmy’s Daily Planet. Instrumentals, if done correctly, are genuine works of art. A masterpiece of this variety that’s written and performed for a major motion picture evokes powerful emotions in our conscious and subconscious, all the while inspiring and accompanying unforgettable moments of cinematic storytelling that have the very capability to change how we view the real world around us.
One such instrumental is featured in the intergalactic blockbuster Star Wars: Episode VII – The Force Awakens. Musical genius John Williams composed a wonderful score for The Force Awakens, including the gem that can be heard below with the single click of your computer mouse.
2017: How will you awaken your force this year?
Have a Better Week than Last Week.
RIP Carrie Fisher
2016 is almost over…
There have been too many of these posts this year, especially lately. Carrie Fisher, daughter of Debbie Reynolds and an iconic actress in her own right, died today at the age of 60. There are few words that can be expressed in this moment, but as a Star Wars fan growing up (and today), Carrie Fisher was a princess unlike any other. She defined the intergalactic princess.
The following video honors some of her most classic film scenes.
To repeat what has surely been said many, many times today: May the Force be with you Carrie Fisher.
This Story Has a 97.6% Chance of Success
Maybe the only cultural phenomenon that can compete with the summer Olympics in Rio is, you guessed it, intergalactic space battles.
That’s why NBC and Lucasfilm Ltd. timed the release of the official trailer for Rogue One: A Star Wars Story to premiere during prime time Olympics coverage last night. In a wise tactical move, the trailer was teased all week for this Thursday, but never given an exact time. Promos throughout the week cleverly combined Olympians and their special moments and gold medal triumphs throughout this first week’s competition with the trailer music and quick dramatic cuts from the initial Rogue One teaser trailer for a uniquely inspirational and entertaining cross-promotion. Ladies and gentlemen, this is how you develop and execute a successful television marketing strategy that seamlessly transitions into the digital sphere of instant viral video status.
12 Hours Later: Nearly 3.5 million views on the Star Wars YouTube channel and 60,600 Retweets and 63,600 Likes on the Star Wars Twitter account.
During a week that’s resulted in many, many complaints from American viewers of NBC’s Olympics coverage, fans of the beloved franchise (and even non-Star Wars fans) were treated to a movie preview with exciting settings, thrilling action sequences, a strong heroine and a catch-your-breath moment of nostalgia.
Rogue One won’t arrive in theaters until December, but this Star Wars story could very well be given the Olympics treatment:
Individual high points for various elements of the film, as well as applause heard all-around your cinema as the credits roll.
A Short Time Ago in a Front Yard in Close, Close Proximity…
Some people question the power of movies. Some people even question Huey Lewis and the News over the power of love.
But what about the power of love towards movies?
Legendary composer John Williams has produced some of the most (if not the most) iconic soundtracks to many of the most beloved movies of all-time. This includes Star Wars, as brilliantly played on the trumpet by the young boy in the video outside the house of Mr. Williams. The first Star Wars movie (Episode IV) changed the world back in 1977. The kid in the video is 13 year-old Bryce Hayashi. He wasn’t even born in the same century as Episode IV, and yet, there he was playing the famous anthem of the opening crawl 39 years later in 2016.
To get praise from John Williams himself, that’s movie magic right there.
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