Blog Archives

Walking into a Movie (Literally)

For some, 3D is a difficult entertainment medium to endure. It’s completely understandable. Still, for those who do or can enjoy the three dimensional interactive movie-watching experience, what’s exciting is thinking what could be coming to a theater near you in the not so distant future…

Just contemplating how awesome seeing “Gravity” in IMAX 3D will be, it stirred up a wild and crazy idea. Though it has been done before at theme parks to some degree, imagine movie theaters that, for special screenings or major premiers of particular movies, are customized to the sounds, sights and settings of the anticipated blockbuster movie.

For example: say that for “Jurassic Park,” the theater showing this epic film in 4D would be decorated like the jungle and compound of Isla Nublar with a few surprises for the moviegoers. As opposed to strictly sitting and watching the movie, a 4D screening would provide the audience with more of an experience, while not detracting from the cinematic storytelling on-screen.

In this reality, the audience would truly transport to the world of the specific movie. Maybe a little wind, mist, ground shaking, or mysterious breathing from a prehistoric creature…

The theater set design would need to flow from the major studio for authenticity, effectiveness and creativity, but the possibilities for certain movies could redefine the power (and feel) of certain blockbusters.

If you’ve been to a theme park and gone on a ride based on a popular movie, imagine that experience but slightly toned down and/or customized for a movie theater. What’s paramount is not to disrupt or distract from the storytelling and acting, but simply to enhance and to gently play with our senses. Immersion is the key to this concept.

It’s important to note that movie theaters are already expensive, as has been mentioned in this blog previously. The cost from production studios to achieve this groundbreaking dynamic may be difficult, but if there is a way that this kind of promotion could give the movie and the studios a great return on investment (plus fan satisfaction), then surely they will quickly adopt the spirit of “why not?”

If this can be accomplished, then is there really anything holding the movie industry back in the future?

Talk about a break from the constraints of cinematic gravity.

The sky really could be the limit…and not just for Sandra Bullock and George Clooney.

The Next Social Experience

The million dollar question (actually, more like the billion dollar question) is what will fill the social media void currently occupied by Facebook, Twitter and the like?

My guess is something oddly familiar.

An entirely new hangout was digitally created with a Gatsby-sized guest list, grand fireworks and overall glamorous party atmosphere. Facebook (or thefacebook.com) gained in popularity while subconsciously entering into the psyche of college students everywhere. It became a function of life. Before or after class, you checked Facebook. Nearly a decade later though, twenty-somethings are searching for and accepting résumés for the newest “social space.”

While Facebook is still relevant and useful, the next “big thing” should be getting packaged and preparing for delivery to the public within a year or so. It’s time. Literally.

The recent scandal and revelations about the NSA and IRS should have an effect on the digital generation/Millennials and prompt a new space to emerge that is less adept and capable at tracking and collecting valuable information. Unfortunately, we may all live in a world that is irreversibly “on the grid.” As a result, one of the goals should be to limit the reach of this “grid” and reveal as little as possible while still living life fluidly.

Say there is an event being held somewhere (like at a theater downtown, a restaurant, a wine and cheese bar, etc.) and the organizers want to advertise this happening. What if there was a readily-available and easily operated application whose sole purpose was to 1. spread news quickly far and wide and 2. tally the number of people attending.

No personal profile. No personal pictures. No personal information.

Instead, any personal information would be divulged at your discretion. For example, any limited disclosure of personal information would result from an interesting conversation you have with someone from across the room who struck your fancy. Maybe you showed him or her a funny picture from your phone. Perhaps you tell them you finished a major paper and are out celebrating.

It’s up to you.

The App will be called, “RSVP.”

This App is meant to encourage a gathering of people for social events, sometimes spur of the moment celebrations (by sponsored, well-known and trusted organizations). Could be an “underground” concert at a popular concert hall/room, an after-hours wine and cheese tasting at a chic wine bar, a themed outdoor party (ie-“The Great Gatsby”), a special art gallery reveal or a viewing party with a major projection screen showing the game(s) during a prominent soccer tournament with mini-fields to play on with friends and fellow event-goers. These are only a few examples.

Unlike previous social media, the social interactions with “RSVP” are made in-person and information is revealed at each person’s pleasing. No secret digital monitoring or information gathering. There are other App’s with this premise in mind, except they are much more extravagant and include significantly more information than I’m proposing. For my App, the organizers, not the participants, would post any relevant pictures or information.

Here’s how it works: Participant X buys the App and when an App-approved Event Organizer Y posts a new event, Person X is notified with a number that pops up next to the App.

The primary purpose of “RSVP” is to serve as a basic, yet effective, tool to spread the word to get people to a fun event.

That’s it. Just RSVP.

What Will We Look Like in a Museum?

The incredible power of looking at a painting or sculpture is imagining what the artist was thinking over a period of time that took him or her from a blank sheet, or even nothing at all, to a colorful, even transcendent, finish. What was the thought process? The inspiration? The meaning?

Art is a fantastically ambiguous medium that stirs up emotions and reactions that range from happy and joyful to curious and confusing to sorrowful and heart-breaking to inspiring and magnificent. In some senses, art is universally objective and other times is purely subjective to the viewer.

Starry Night (of the 19th century) is beloved around the world. The perception of a vase from Ancient Greece with a story illustrated around the top rim is more subjective.

I wonder what the defining piece of art will be for the 21st century (so far)? What image or shapes will resonate with entire generations?

I have a strong inkling it won’t be a 2-dimensional painting or marble sculpture, but instead will be an experience.

Ask yourself: What is it like to live in the 21st century?

Whatever you decide, be inventive.