Category Archives: Uncategorized

FIFA’s Questionable Call

What is the opposite of a shocking revelation?

“While acknowledging for the first time that votes were bought in past World Cup hosting contests, FIFA is seeking to claim “tens of millions of dollars” in bribe money seized by U.S. federal prosecutors.”
–Associated Press

Then there’s this.

“FIFA claims it is the victim of corrupt individuals, despite widespread criticism that bribe-taking was embedded in its culture in the presidencies of Joao Havelange and Sepp Blatter, who was forced from office after 17 years by the current scandal.”
–Associated Press

Should we be shocked at this point?

First, there have been countless assertions throughout the past decade of institutions failing all around us. Remember though, it’s not so much the institutions failing as much as the people running those institutions who are letting people down.

Second, when leaders in powerful positions are revealed as corrupt, the guilty parties should/need to recognize and sincerely apologize for their deceit and/or willful ignorance to the public. Sadly, this doesn’t appear to be the stance of FIFA. When widespread hearsay became an infuriating reality for the global soccer organization in the summer of 2015, one presumed a 180-degree turn in tone and approach.

One would be wrong.

Does FIFA have a legitimate gripe?

In a courtroom, perhaps.

In the real world, seen through the lens of soccer’s most impassioned fans?

Everyone roll your eyes and put your hands in the air with a dispirited expression aimed into the unknown.

Soccer doesn’t have instant replay, but FIFA’s assertions certainly requires a second and third look to be believed for its specious contention.

At first glance, it looks out-of-bounds.

Getting the Boulder Rolling (Again)

It’s official: Indiana Jones has tenure with his movie-going fans.

“Steven Spielberg will direct Harrison Ford in the untitled fifth installment in the classic action-adventure franchise, which will open July 19, 2019, Disney announced Tuesday.”
Pamela McClintock, The Hollywood Reporter

Nostalgia adds another win in its ever-expansive cinematic column.

Indiana Jones will theatrically throw his hat back into the ring (or cave) and return to the adventure-seeking professor genre to challenge his 21st century rival, Robert Langdon (Inferno arrives in theaters this fall). While rumors of Indy’s next movie has been gently swirling for some time (including a possible successor?), the opportunity for bringing Steven Spielberg, Harrison Ford, Kathleen Kennedy and Frank Marshall back together clearly proved too good to pass up.

The success of an older, yet still very capable, Han Solo in the 2015 indie sleeper The Force Awakens surely tipped the scales for the actor and director alike to crack the whip fire the gun once more.

Obviously, virtually zero details are known about Indy’s high-five to the franchise’s fans. The only one certainty about this future blockbuster appears to be its release date (3/4 past films premiered in May and one on June 1st).

Three years out, the options for Indy V are officially being weighed by Disney.

Hopefully, in equal, simultaneous fashion.

Happy Pi Day!

What do you get when you mix sand and pie?

Wait, not that pie. A different kind of a pi. A less tasty, but mathematically delicious pi.

Mathematically speaking, today is when everything in your life will come full circle

Have a Fun Week That Ranks Somewhere Between a 3 and a 4! 

Watching Between the Lines

Remember, “the force” started as two words on a page.

The Star Wars universe (movies, TV, merchandise, theme parks, etc.) is not only seeing a massive pop culture resurgence akin to its 1977 fanfare, but this franchise/brand is restyling movie promotions and marketing. For instance, Jimmy’s Daily Planet featured the release of Star Wars: Episode VIII‘s production announcement three weeks ago, which was a video teasing the first scene in the follow-up to The Force Awakens. That was a first; a hype video of the first day of shooting for a new film.

For marketers (and movie fans like myself), this new, dare it be said innovative, kind of announcement is exciting. However, too many teases too early does result in frustrating fatigue. Fortunately, the savvy marketing team for Star Wars has followed up their Episode VIII teaser with another video that will give fans a much quicker return than December 2017.

Remember that picture of the very first table read of The Force Awakens? The one that brought together the original cast and new blood for the revival of a globally beloved series? It appears as if curious fans will be able to get (and hear) the full experience of that now famous moment.

Ladies and gentlemen: Star Wars presents…a table read.

Star Wars has, once again, changed the way we watch movies.

Come April 5th, you can watch this iconic table read and more (as in the actual movie) in Blu-Rey.