How did this happen?

The man who directed the cinematic masterpiece Titanic just accepted something so pedestrian as the leading brand image of what continues to evolve as his ultimate cinematic universe. We still have no answer, despite an ordinary man’s quest to solve an extraordinary mystery. It’s been a few weeks since we learned of this person’s mission that’s driven by unmistakable, relentless anguish. He’s considered a hero in some circles. Not many circles, but more than one.

We’re still waiting for a press conference from Avatar director James Cameron so he can confront this ever-pressing issue.

The late Steve Jobs (RIP) would probably be happy that we’re discussing fonts with such intensity.

Maybe not about the Papyrus font, but still…