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Walking into a Movie (Literally)
For some, 3D is a difficult entertainment medium to endure. It’s completely understandable. Still, for those who do or can enjoy the three dimensional interactive movie-watching experience, what’s exciting is thinking what could be coming to a theater near you in the not so distant future…
Just contemplating how awesome seeing “Gravity” in IMAX 3D will be, it stirred up a wild and crazy idea. Though it has been done before at theme parks to some degree, imagine movie theaters that, for special screenings or major premiers of particular movies, are customized to the sounds, sights and settings of the anticipated blockbuster movie.
For example: say that for “Jurassic Park,” the theater showing this epic film in 4D would be decorated like the jungle and compound of Isla Nublar with a few surprises for the moviegoers. As opposed to strictly sitting and watching the movie, a 4D screening would provide the audience with more of an experience, while not detracting from the cinematic storytelling on-screen.
In this reality, the audience would truly transport to the world of the specific movie. Maybe a little wind, mist, ground shaking, or mysterious breathing from a prehistoric creature…
The theater set design would need to flow from the major studio for authenticity, effectiveness and creativity, but the possibilities for certain movies could redefine the power (and feel) of certain blockbusters.
If you’ve been to a theme park and gone on a ride based on a popular movie, imagine that experience but slightly toned down and/or customized for a movie theater. What’s paramount is not to disrupt or distract from the storytelling and acting, but simply to enhance and to gently play with our senses. Immersion is the key to this concept.
It’s important to note that movie theaters are already expensive, as has been mentioned in this blog previously. The cost from production studios to achieve this groundbreaking dynamic may be difficult, but if there is a way that this kind of promotion could give the movie and the studios a great return on investment (plus fan satisfaction), then surely they will quickly adopt the spirit of “why not?”
If this can be accomplished, then is there really anything holding the movie industry back in the future?
Talk about a break from the constraints of cinematic gravity.
The sky really could be the limit…and not just for Sandra Bullock and George Clooney.
The Addicitive Pull of “Gravity”
“Gravity” has been universally hyped (true story) for its spectacular imagery, filmography, acting and overall story.
Fortunately, October 4th has arrived and it’s now our turn to enter the local movie theater to sit down and prepare for what has been anticipated as a literal “edge of your seat” adventure.
Do seats come with tethers?
The story takes place in Space and the word to best describe its aura would not be epic, but grand. The depth of Space is infinite and unknown. This dynamic alone opens the curious mind to a myriad of unthinkable possibilities and cognitive wonderment.
For those of us who have seen the footage of astronauts in Space, there are undeniable elements of fragility, vulnerability and pure amazement. And it’s these restrictions and once-in-a-lifetime opportunities that simultaneously attract and terrify us when watching the trailers and television spots for the star-studded journey featuring Sandra Bullock and George Clooney.
Just from the trailers alone, director Alfonso Cuarón’s “Gravity” has captured our imaginations and sped up many heart beats. That doesn’t happen with every movie.
The following song is not part of the official soundtrack for “Gravity,” but it was used as music for an emotional trailer of “Zero Dark Thirty.” It is currently featured in the “What Amazing Looks and Sounds Like” section. However, this music fits with this major motion picture too, with its perfectly aligned notes of hope, haunting panic and something that feels bigger than us…
It sounds like something mysterious and grand is about to occur.
The time has come for us to hold onto our seats and experience what “Gravity” really feels like.
Jimmy's Daily Planet 