In the case of Uber, their app is proving to be just the appetizer to their much larger financial feast.

And it’s been recently revealed that one of their servers is not happy.

The business landscape in the United States, and around the world, continues to flatten and be driven by seemingly boundless innovation within marketplaces both new and established. Whether you are pro or anti-taxi (or neutral), there’s no doubt that the car driving service Uber is providing competition to those famous yellow cars and vans. Having used Uber on many occasions with friends, I have no complaints as a rider. The immediacy, timeliness and incentive to impress is certainly a valuable change of pace from having to wait for a taxi that may or may not show up when needed.

However, as is the case with any business, the front room flash and dash rarely tells the whole story of its backroom operations.

Apple CEO Tim Cook, to his credit, is flexing his muscles for a necessary and positive stand regarding proper business practices in the ever-evolving and mysterious tech space. While Tim Cook will never achieve the fandom or dedicated following as the late Steve Jobs (can anyone?), Mr. Cook has, in recent years, proven to be an impressive CEO in the grounded, traditional sense. His repeated stands for customer privacy rights is painting a rare picture of a tech giant who is genuinely attempting to grow and innovate within the technology industry while striving to prioritize essential protections for his consumers.

The abbreviated expression is, “an apple a day…” Ladies and gentlemen, Mr. Kalanick was likely reminded of just how many people use an Apple each day.