This Story is a Kroc
Before a brand can become a brand that everyone knows and loves, it needs something:
Everybody knows about McDonald’s. Most people are probably aware of the name Ray Kroc and his association with McDonald’s. However, very few people likely know the incredible story of how a fast food joint became a global phenomenon.
Just as The Social Network is a film that highlights the brilliant happenstance of American ingenuity, so may The Founder. A trailer was just released for the new year with Michael Keaton starring as Ray Kroc, who is, you guessed it…
Building and managing a company is a complex undertaking inherent with infinite challenges (seen and unforeseen) that’s never as easy as people may imagine, despite a speedy drive-thru. Ensuring that all the moving pieces are functioning properly and are accounted for is akin to clockwork: Even one small malfunction can potentially jeopardize the entire operation. Back when McDonald’s was introducing its burgers and fries to the American public during the mid-1950s, there were probably as many reasons why this new restaurant should succeed as there were to why it should fail.
Someone needs to be a leader and determine how to transform a vision into a successful reality. The Founder looks like an entertaining true story with fascinating insight into how fast food (and even entire cultures) were changed forever by way of a daring American Dream.
I’ve gotta say…I’m lovin’ it so far.
Posted on January 4, 2017, in Uncategorized and tagged business, food, innovation, McDonald's, Michael Keaton, new movie trailer, The Founder, true story. Bookmark the permalink. Leave a comment.
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