Blog Archives

The Slide of Your Life

If you’re afraid of heights…how do I put this?

https://youtu.be/G7mbg3eVU4Y

If a skyscraper of more than 70 stories doesn’t evoke a sense of wonder at being so high in the sky, a clear glass slide on the outside of said building should certainly do the trick.

Along with some possible vertigo.

Give the property owners of the U.S. Bank Tower some credit: They are gutsy and potential branding geniuses.

Starting in June, the U.S. Bank Tower will become a destination for locals and tourists alike as long as the initial reviews are positive (and safe). Local news outlets and social media will inevitably reinvigorate the buzz from today’s news and, if the thrill of gliding down a transparent slide is like a scene from Mission Impossible, this slide will become a unique L.A. experience.

More specifically: A unique U.S. Bank experience.

And experience is the optimum word: Return on Experience (ROE). If all goes well, U.S. Bank could very well become synonymous with an exciting, heart-pounding attraction.

Or, in other words, the complete opposite of banking.

Their brand would branch out beyond their serious-minded industry. U.S. Bank begins to become something more than just finance management. This company becomes an engaging story to the public.

With any good story, people always want to know what’s coming next…

P.S. $8 for a single ride, U.S. Bank? There’s a risk in this positive story morphing into a scheme of new hidden fees. Lower the price and donate proceeds to a local charity. That will get Millennials and social media on your side.   

Happy Monday!

Rock ‘n roll is as American as apple pie…

and Slash.

A product of the LA music scene during the ’70s and ’80s, Slash (Saul Hudson) rose to become one of the most greatest (and most iconic) guitarists in music history. His style is original and his talent is crazy incredible.

This past Saturday, college football rivalry games dominated our television sets. The Star Spangled Banner, a perfect song in its own right, was performed before each game as is tradition.

So, what happened when a perfect song received a special treatment from a living rock ‘n roll legend?

That’s America right there.

Have a Rockin’ Good Week!   

Sweet Serendipity

First off, it’s Friday the 13th. Hopefully, nobody sees any black cats, walks under ladders or steps on a crack that breaks your mother’s back. Today’s post has nothing to do with superstitious behavior. However, to help ensure that nothing bad happens, it feels like the right thing to at least acknowledge this freaky Friday occurrence.

Stay safe everybody!

———————————————————-

We never know who we are going to meet. Life is great that way. In a moment, you’re scrolling through a menu at a restaurant in Agoura Hills, California with a New Zealand-inspired menu. That apple and pear drink was too inviting not to RSVP to, especially on such a warm, sunny afternoon. As the waitress (who lit up the shaded patio area with her beautiful smile) took our drink orders, there was something about her that hinted at some hidden intrigue. There are polite, charismatic waiters and waitresses. And then there are polite and charismatic waiters and waitresses who are merely making a quick stop as a culinary transporter on their way to something big.

Our waitress was the latter.

With our delicious non-alcoholic fruit concoctions in-hand, a conversation was born of “what brings you out to southern California from Ohio?” After a minute of conversing, as soon as the word, “Broadway” was enunciated, the fun started. Katie (our waitress) told us that she had co-written a play that’s going to be work-shopped at The Mint Theater in New York City this June. She wrote a children-appropriate play, “Devil in the Deep” with Graham Russell, the former guitarist from Air Supply. The story is based on “Treasure Island,” which is enough to gain the attention of children and adults like, quite honestly.

Culturally, we’ve become familiar with stories of a waiter or waitress saying, “I’m writing a screenplay” or “I’m just waiting tables at the Cheesecake Factory until I get my big break!” But to meet someone who has written a play that is going to run in a theater in New York City for a month was quite incredible. A testimony of hard work. Another special moment from this past weekend was eating at a beer and wine selling tavern called the Ojai Beverage Company and sitting at a table next to Jason Segel of How I Met Your Mother and I Love You, Man fame. It just goes to show that we sometimes realize, and sometimes may not realize, who we’re sitting next to or speaking with.

Randomly going to a casual joint in Ojai on an overcast, rainy afternoon for the best fish tacos around (true story!) or engaging in conversation with a sweet waitress can change our days (and summer plans) in a matter of moments.

Talk about an off-the-menu special…

“Devil in the Deep”
The Mint Theater, NYC
Playing in June

Happy Monday!

For four teams in the Sweet Sixteen (Ohio State, Arizona, Wichita State and La Salle), the Staples Center in Los Angeles will be their venue this weekend. Be sure if you’re going to watch that you not only have a ticket, but also that you’re sitting in the right seat…or else.

And this goes for everybody!

http://youtu.be/nEcjyzurazs