Shaq was a basketball beast down low for the Orlando Magic and Los Angeles Lakers back in the day. Today, the same Shaquille O’Neal is going to go down low into an ocean to confront his fear of the only thing that could possibly make him quiver in his size 22 sneakers:

Sharks.

Well played Discovery Channel, well played.

The clever promo deserves praise, as does the added bonus that Shaq is a likeable person to NBA and non-NBA fans alike. He’s accomplished yet funny, personable and intelligent. You just wonder if the Discovery Channel crew will take the ultimate bait by inviting Charles Barkley to be a surprise cameo?

That would be great.

Tune into Shaq Shark Week starting Sunday, July 22 at 8 p.m. on the Discovery Channel.