Daily Archives: July 5, 2018

Just Keep at It

In the era when athletes and their BFF sports commentators promote every single shot, assist and human movement as the greatest feats the sport and world have ever seen, it seems fitting essential to travel back in time to the ’90s for a reality check.

The year was 1999, the sponsor was this small upstart called Nike, the advertising agency was Wieden+Kennedy and the player was Michael Jordan. Yes, arguably the greatest basketball player ever.

For a star athlete to look at basketball, sports and life that way would be quite the leap these days.

Happy Throwback Thursday. 

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