Daily Archives: March 2, 2018

There’s a Nice Way to Make a Movie Trailer, Karen

Is there a better “Flashback Friday” than the ’70s retro trailer for the 2016 buddy cop movie The Nice Guys?

I don’t think so.

The marketing campaign for The Nice Guys a couple years back was as fantastic and fun as the film being promoted. And it was covered extensively by Jimmy’s Daily Planet. The film’s trailers (retro, animated, traditional) and interviews with Russell Crowe and Ryan Gosling (individual and joint) were simply incredible. The strategy for making and promoting this entertaining flashback to ’70s-style cinema in the form of a hilariously self-aware and brutally clever buddy-cop bromance didn’t receive the accolades it should have at the moment.

Just this writer’s opinion.

The good news is, in the YouTube era, we can reminisce with relative ease.

And that’s nice, guys.

P.S. Bonus points to anyone who caught the admittedly subtle movie-line reference in this blog post’s title to a line from a recently acclaimed film by one of the aforementioned actors.