“Pure Imagination,” as sung by the late Gene Wilder as the title character in 1971s cinematic masterpiece Willy Wonka & the Chocolate Factory, is an untouchable classic. That’s a universal truth for a variety of reasons. And yet, the filmmakers behind 2018s Ready Player One used a new version of the aforementioned song in their latest trailer that may succeed as a worthy runner-up.

An old song is ready to be played for a new generation.

Have a Better Week Than Last Week.