iPhone: Episode VIII

Which beloved entity has the more influential following in modern culture:

Apple or Star Wars?

Apparently, to those closest to both, it’s a virtual tie of sorts?

Apple’s earbuds were inspired by the dark side, or more specifically, the stormtroopers from Star Wars, according to an interview with Apple’s chief designer Jony Ive in The Wall Street Journal. Ive reportedly told Star Wars: The Force Awakens director J.J. Abrams he had the “look of the original Stormtroopers in mind when he designed Apple’s earbuds.”

It’s also interesting to note that the costume designer for Star Wars: The Force Awakens, Michael Kaplan, told Vanity Fair in 2015 that Apple itself inspired the new stormtroopers of the First Order. “With the Stormtroopers it was more of a simplification, almost like, ‘What would Apple do?’” Kaplan said at the time.
–Thuy Ong, The Verge, “Apple’s earbuds were inspired by the dark side, says chief designer Jony Ive”

As a reference, here’s a stormtrooper in The Force Awakens.

With iPhone 8 on the horizon for release later this year, Apple will likely begin to slowly work its way back towards the top of our news feeds. And particularly since the iPhone 8 will be the 10th anniversary iPhone, the speculation (never-ending with Apple products) concerning this forthcoming version of the globally popular mobile device is focused on a wide variety of game-changing features for an Apple phone. This includes rumors of a borderless screen, wireless charging and the potential removal of the physical home button (not the home button feature, but just the actual button).

Interestingly enough, those rumors almost pale in comparison to what’s been revealed in the quotes above from brilliant designer Jony Ive and the costume designer for The Force Awakens.

As a newspaper editor would say, “That’s the lead.”

Even more is the fact that Apple is great at storytelling, specifically the customized story of each of its consumers by providing them the opportunity to define a phone, tablet or computer through countless apps and user photos, music, videos, etc. The surprisingly awesome news that key figures from both Apple and Star Wars influenced each other in profoundly cool ways makes an Apple-Star Wars crossover promotion seem like a pop-culture slam dunk.

So, The Last Jedi is the eighth Star Wars major motion picture set for release this Christmas and Apple is set to sell its eighth iPhone at the end of this year.

Hmmm…

(Please re-read the headline of this blog post).

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Posted on July 27, 2017, in Uncategorized and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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