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Apple’s Core

Taking a bite out of Apple isn’t as easy as one may think.

The pivotal debate of national security versus personal liberties is shining its spotlight on revolutionary tech giant Apple because the FBI insists that a “backdoor” be created to peek inside an iPhone of one of the San Bernardino, California terrorist attackers. From 36,000 feet, most Americans support our nation’s security forces doing whatever they can to learn, infiltrate and defeat terrorist cells and networks. And reasonably so. However, when Americans zoom-in from the birds eye view of this complex, serious situation (from a drone in the sky, you could say), the collective damage this individual request poses gives reason to push back.

Precedent is inevitably what’s at stake.

Once a government can legally force the hands of a public company consisting of private citizens to do its bidding, regardless of outspoken reservations and, more bluntly, refusing to perform such a service after careful consideration, the door then swings wide-open for an uncertain expansion of said questionable action.

What kinds of expansions? How will this affect you? Will this security measure definitively makes us safer or will it expose us to a myriad of unforeseen digital invasions?

There will never be a perfect balance between the equitable assets of national security and personal liberties. Each situation needs to be dealt with individually and with a fresh set of eyes with considerations to the past and future, especially in an increasingly connected world/digital grid. Moments will arise when tough security responses must be green-lit with immediacy, as well as difficult scenarios when security officials should practice restraint for the sake of protecting the bigger issue(s) at hand.

Should Tim Cook’s Apple “open” the San Bernardino phone? He says no.

Does co-founder Steve “The Woz” Wozniak think Apple should “open” the San Bernardino phone?

Apple vs. The FBI will directly influence how the United States (and possibly its allies) combat the guerrilla terrorism used by ISIS and similar terrorist networks for the foreseeable future, especially as technology continues to evolve and expand.

The stakes in this dispute are insanely great.

“How does somebody know what they want if they’ve never even seen it?”

Steve Jobs changed the world forever with his innovative products, released as if they were all continuously moving along an assembly line for him to pick up at his leisure. His business savvy has also been celebrated and assuredly studied by aspiring businessmen, businesswomen and big thinking dreamers in their basements and even parent’s garages. The iMac computer is not owned solely by Americans, but by adults and children all around the world. And not just this Apple product either. Terms like iPod, iPhone, iPad, iMac and Macbook Pro are household names. Techies and millions of fawning fans alike listened to his every word whenever he casually strolled onto that plain stage in northern California with a wall-sized projection screen behind, clothed in his trademarked look: blue jeans, New Balance sneakers and his low-key black turtleneck. In hand was his next big device to make its grand premiere, ready for an exhilarating public test run.

Rightly so, he is admired. In this age of increasing globalization, it was nice to say when he was alive that, ‘he’s one of ours….he’s an American innovator.’ It’s still nice to say. Walter Isaacson’s Behemoth of a book, “Steve Jobs,” details his life and includes just about any bit of information anyone would like to know about the man and technological icon. A movie is set to be adapted from this book by famed screenwriter Aaron Sorkin for a movie called, “Steve Jobs.” For those who are drawn to Jobs’ life and career, love dramatic stories as portrayed in cinema but can’t wait for this film to be released sometime down the road, they are in luck.

Lights. Camera. Genius.

“That ’70s Show,” “My Boss’s Daughter” and the cult classic “Dude, Where’s My Car?” offer a snapshot of the portfolio of the man chosen to fill the soles of some of the most famous New Balance shoes in history. Ashton Kutcher, the director, writers and cast are preparing to premiere the major motion picture, “jOBS” at the Sundance Film Festival tonight (Nationwide April 19th on Apple’s 37th Anniversary). Many may scoff at the idea of Michael Kelso portraying such a serious and beloved figure. However, before passing judgement, first take a look at a side-by-side comparison:



Now come the vital questions that will surely be asked before and after the premiere: did director Joshua Michael Stern present the right details, milestones and key decisions to appropriately define the gigantic life of Steve Jobs through his multiple decades of leading Apple onto the top-shelf of the technological world? What overall theme and events did they decide to drive the story with? Is it accurate?

Apple co-founder Steve Wozniak (“The Woz”) recently shared his reaction of the first released clip of “jOBS” as seen below to the website Gizmodo. “Not close…we never had such interaction and roles…I’m not even sure what it’s getting at…personalities are very wrong although mine is closer…don’t forget that my purpose was inspired by the values of the Homebrew Computer Club along with ideas of the value of such machines and Steve J. wasn’t around and didn’t attend the club so he was the one learning about such social impact of the future,” Wozniak said.

Here is the aforementioned clip:

One thing that can be agreed upon is that the final retort from Kutcher/Jobs excitedly foreshadows the empire the two of them would soon begin to build. It’s probably safe to say that this clip alone will generate a significant buzz of curiosity about the movie.

Interestingly, Alexis Kleinman of The Huffington Post recently noted something very insightful about the clip. “With the premiere of the Steve Jobs biopic “jOBS” quickly approaching this month, its creators are doing something Apple never would: Pumping up excitement by offering a sneak-peak.” It’s certainly something to ponder…

Without seeing this movie in its entirety, it’s impossible to declare whether or not the script is misleading throughout or simply taking a little bit of artistic licensing, which does happen in Hollywood, for better and for worse. This could be the only hiccup or it could be first drip in a waterfall of inaccuracies. Until the lights go down and the movie is premiered, no fan/critic will know. The question is with his true life so fascinating and inspiring, why has such a step been taken for this important one minute scene? A few fortunate people will likely discover that truth tonight.

I suppose that like any Apple product though, there will be the occasional bug. Maybe “jOBS” is just life imitating art?

Come April 19th, will you give it a Friday night?