Few places on Earth can bring movie magic to life like Disneyland.

Exhibit A: Johnny Depp Captain Jack Sparrow.

That Pirates of the Caribbean ride at Disneyland with the always imaginative character actor Johnny Depp was an unforgettable experience sparked by an idea that’s nothing short of genius. And it’s genuinely refreshing when an actor embraces his fantastical character as much as the fans.

In three words: Cinematic marketing gold.

Pirates of the Caribbean: Dead Men Tell No Tales premieres in theaters on May 26, 2017.