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The Next Social Experience

The million dollar question (actually, more like the billion dollar question) is what will fill the social media void currently occupied by Facebook, Twitter and the like?

My guess is something oddly familiar.

An entirely new hangout was digitally created with a Gatsby-sized guest list, grand fireworks and overall glamorous party atmosphere. Facebook (or thefacebook.com) gained in popularity while subconsciously entering into the psyche of college students everywhere. It became a function of life. Before or after class, you checked Facebook. Nearly a decade later though, twenty-somethings are searching for and accepting résumés for the newest “social space.”

While Facebook is still relevant and useful, the next “big thing” should be getting packaged and preparing for delivery to the public within a year or so. It’s time. Literally.

The recent scandal and revelations about the NSA and IRS should have an effect on the digital generation/Millennials and prompt a new space to emerge that is less adept and capable at tracking and collecting valuable information. Unfortunately, we may all live in a world that is irreversibly “on the grid.” As a result, one of the goals should be to limit the reach of this “grid” and reveal as little as possible while still living life fluidly.

Say there is an event being held somewhere (like at a theater downtown, a restaurant, a wine and cheese bar, etc.) and the organizers want to advertise this happening. What if there was a readily-available and easily operated application whose sole purpose was to 1. spread news quickly far and wide and 2. tally the number of people attending.

No personal profile. No personal pictures. No personal information.

Instead, any personal information would be divulged at your discretion. For example, any limited disclosure of personal information would result from an interesting conversation you have with someone from across the room who struck your fancy. Maybe you showed him or her a funny picture from your phone. Perhaps you tell them you finished a major paper and are out celebrating.

It’s up to you.

The App will be called, “RSVP.”

This App is meant to encourage a gathering of people for social events, sometimes spur of the moment celebrations (by sponsored, well-known and trusted organizations). Could be an “underground” concert at a popular concert hall/room, an after-hours wine and cheese tasting at a chic wine bar, a themed outdoor party (ie-“The Great Gatsby”), a special art gallery reveal or a viewing party with a major projection screen showing the game(s) during a prominent soccer tournament with mini-fields to play on with friends and fellow event-goers. These are only a few examples.

Unlike previous social media, the social interactions with “RSVP” are made in-person and information is revealed at each person’s pleasing. No secret digital monitoring or information gathering. There are other App’s with this premise in mind, except they are much more extravagant and include significantly more information than I’m proposing. For my App, the organizers, not the participants, would post any relevant pictures or information.

Here’s how it works: Participant X buys the App and when an App-approved Event Organizer Y posts a new event, Person X is notified with a number that pops up next to the App.

The primary purpose of “RSVP” is to serve as a basic, yet effective, tool to spread the word to get people to a fun event.

That’s it. Just RSVP.

“Winner Winner Chicken Dinner!”

Late morning inside a second story lounge at a printing company in Pittsburgh, three businessmen were spread out comfortably on separate couches. The older gentlemen were each playing with one of their favorite toys: an iPad. The younger fellow was slightly more formal with a Macbook Pro laptop.

Three people, wired-in to the wide world of seemingly everything, were content. Also know that the movie “21” was playing in the foreground and was thoroughly enjoyed.

The surfing of the web occurred during commercial breaks (& without the potential presence of a Great White Shark lurking nearby). Three and a half to four minutes does not seem like an ample amount of time to finish any kind of meaningful task, but aren’t we all just a little humbled to know it actually can be more than enough time.

One of the discussions between the three men was imagining what is going to come next after the iPad? The youngest declared with a high degree of supposed certainty about a much more grand ‘product’ for the future. This will remain confidential for now, but it correlates with the modern innovator’s mindset of believing in the notion, “why not?”

While the notion above is the mentality, the following is the subsequent process: When one domino falls, the rest will follow.

This thought rings true for children as much as it does for adults. The only differences are what the dominoes represent and how slowly or quickly they fall relative to time and perspective.

Technology is a permanently forward-looking concept. Humans have progressed from traveling by means of walking to riding horses to sitting in horse drawn carriages to relaxing on trains to driving automobiles to flying on airplanes. Yet this is only a brief history of transportation’s evolution within the last two hundred fifty years or so. Once person A figured out an easier way for people to travel, person B discovered a better way. Then persons C & D had new ideas and so on and so forth. It continues today and will continue evermore.

Want proof? Richard Branson is currently working on offering commercial flights to space…to space!

It was only about twenty years ago that someone figured out how to put lights in the heels of sneakers.

Convenience comes with costs though, with money and privacy as only two examples. This speed and access to information creates necessity to be up-to-date by the second. Not hours or minutes, but seconds.

Briefly reflect upon our own expectations for expectant e-mails and how quickly we demand it arrive in our inbox and how upset we become to be forced to wait even five-Mississippi’s. “What’s taking so long!”

The 2013 International Consumer Electronics Show took place in Las Vegas last week. This has become a premier showcase of what some of the brightest minds are willing to display to the public as the next great product. This year it included a new brand of high definition televisions known as “4K.” David Pogue of the New York Times wrote about its resolution: “It means more pixels — four times as many as HDTV.”

The cost is not even remotely serious when it comes to intrigued consumers and as Pogue noted, “There’s not a single cable TV show broadcast in 4K, and not a single movie available on disc in 4K.” While the world is literally not ready for “4K,” that has not prevented curious minds from innovating for the future. Just as Steve Jobs proved, it’s not always about the device you have right now, but it’s actually what comes after it that generates the real allure.

Currently, people can sit in a room and search an infinite number of websites, play games, watch videos and listen to music to their hearts delight on their computers, laptops, iPads, tablets and cell phones.

This is where we are right now, this second. But what’s coming in the next wave just on the horizon?

As individuals proved at CES 2013, the future of television will soon project unprecedented clarity. It’s a safe bet that an innovator or group of aspiring innovators have examined “4K’ and are already brainstorming about “5K” or a resolution even better, well before “4K’ has been formatted for the public.

There is a scene in “21” when newcomer Ben is playing his first round of team blackjack. It took him only a matter of minutes before he earned thousands of dollars with his disguised partner at a table in the Hard Rock Hotel’s casino in Las Vegas by using an encrypted system of counting cards with hand signals and code words.

Later in the movie, Ben foolishly charges full steam ahead with enormous bets while blinded by his own arrogance of entitled invincibility.

Incredibly, within minutes, tens of thousands of dollars were lost.

Afterwards, their professorial leader informed Ben that he was no longer counting, but instead gambling. This difference literally distinguished between winning and losing.

Every decision has weight and consequence. Speed and access of information comes with benefits and prices of various forms. It is dependent upon ourselves to be cognizant of this and prepare so that the right decisions are made at the right moments. Technology, society and business will continue to evolve in a myriad of ways and we need to be ready to adapt and react in this fast paced and ever-changing era of decision-making.

Otherwise, aren’t we just gambling?

http://youtu.be/Zr_xWfThjJ0