The 2018 FIFA World Cup has kicked-off with host Russia defeating Saudi Arabia 5-nil. And with President Putin present, at least the Russian players can be confident in drinking the water after the win…

While tomorrow’s post will feature a few predictions for this glorious tournament, today’s post will focus on a particularly well-done ad by Hyundai.

Yes. Hyundai.

Nothing may ever top Nike’s airport commercial featuring Brazilian stars for the 1998 World Cup. It’s brilliant. However, a commercial spotlighting World Cup champion–and the ever-cool–Thierry Henry doing his own show-and-tell of personal soccer memorabilia is pretty awesome.

I’ll never forget seeing Thierry Henry in-person play for France in the 2006 World Cup against South Korea in the incredible Leipzig Stadium on June 18 that resulted in a 1-1 draw.

Ladies and gentlemen, Mr. Henry doesn’t run. He glides and plays with world-class precision.

That’s my World Cup memory as a fan of Thierry Henry.