Daily Archives: May 16, 2018

Wednesday Update

Tina Fey is returning to host the season finale of ‘Saturday Night Live.’

No need to bury the lead here. Nor would it be a good idea to bury the creative promo video for the aforementioned comedic writer, actress, and former fake, funny news host (before “fake news” became its own thing not related to comedy).

Like the host herself, the promo seen above is equally informative, entertaining and clever.

On a completely unrelated note, it will be interesting to see what society will be like 20 years down the road. Why this seemingly random observation? While flat-screen tablets and flat digital tabletops exist, when will paper products become flexible touch screens? I ask because the animated promo in the video above is displayed on a horizontal piece of paper by way of a skilled graphics designer. With flexible, roll-up TVs slowly evolving as a consumer product of the future, the natural next step would be other items that roll up…

like a newspaper.

Just look around your house and–like Jim Gaffigan–imagine the initial pitch meeting for these products. Go ahead and laugh out loud. I’ll wait.

Some of our possessions must have been wild to consider and imagine at first. Outside-the-box thinking requires seeing something that would be crazy today, yet normal tomorrow.

Or, in the case of the creative team at ‘Saturday Night Live,’ maybe the secret is thinking animating inside the box rectangle.

Advertisements