Are We Watching the World Flatten Out?

If you would have told me 10 years ago that Facebook would be providing footage of a UEFA Champions League quarterfinal match free of charge…

I would have thought you were crazy.

Earlier today, because a certain cable provider that has chosen to invest in rebranding, marketing and just about everything else except for quality, I was left with the option of following virtual text updates for the first leg of the UEFA Champions League game between Sevilla and Bayern Munich. Then, I had an idea. After the TV and ESPN app options provided a nil-nil result, I logged into Facebook. And there, before my eyes, one click away was the Fox Soccer Channel’s video and commentary feed of the aforementioned game via Facebook Live.

Simply incredible in more ways than one.

One: Social media has effectively entered some of the biggest sports broadcasting stadiums and games around the world in real-time, albeit at a seemingly small-scale at the moment.

Two: The Facebook Live video (with quality commentary) was/is free.

For a social networking platform that is rightfully being criticized for privacy issues, this is one positive story for Mark Zuckerberg’s company this week. While Facebook Live isn’t new, the Sevilla vs. Bayern Munich game earlier today highlights that–much like the communications industry–broadcasting sports games has entered a new phase that could prove to have good and bad consequences by flattening out through technological innovation.

Is the Pay-Per-View model slowly nearing the antiquated tech graveyard? How does cable TV respond concerning its sports packages if this isolated game, presumably available to fans (and Facebook users) around the country and the world, evolves into the rule and not the exception? Is this a good thing? A bad thing? Should there be some exclusive reward for purchasing/investing in premium cable channels and packages? How will (or does) privacy issues play into using Facebook Live, YouTube Live or similar streaming services while logged in as a user? How should we consume a variety of live television programs?

One thing I know for certain at this point is that I watched Bayern Munich score two critical away goals in a 2-1 win at Sevilla with an enjoyable post-game recap by a Fox Soccer Channel host and two analysts.

Lots of questions to ponder. So, round-and-round we’ll go.

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Posted on April 3, 2018, in Uncategorized and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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