Posted by jimmy11lentz
Two billboards were recently updated in Los Angeles, with one featuring cryptic Kryptonian symbols and the other revealing a distinguishable Superman “S” in the forefront of a static-like background. What does this mean?
Most presume social media will remain in our psyche for the foreseeable future, yet the specifics to how this global phenomenon will continually evolve remain ambiguous. The recent billboards that promote the surefire summer blockbuster “Man of Steel” have proven a few things. First, the term “viral” is still relevant in our lexicon and carries with it tremendous power. The newest Superman movie has superseded being just a film, but has instead transcended into an experience. Second, scripts that are driven by great writing and clever plot twists are rewarded by fans of all levels (Some remakes have proven to qualify for this category). Third, portrayals by A-List actors and actresses of cherished characters create a nearly palpable buzz with an intrigued population that spans multiple generations.
People like to feel connected with movies in more than a casual fashion. This brand of fan, with Superman as a prime example, opens a space for filmmakers to create a journey that extends beyond two-two and a half hours in a movie theater.
The build-up for the release of “Man of Steel” is becoming quite grand in nature. The marketing that has accelerated for this massive and quintessential summer adventure is geared to spread like wildfire among interested fans through various communication lanes within the social media realm as well as traditional outlets. Warner Bros. wants people to know that “Man of Steel” is not your average remake.
They want General Zod’s pursuit of Kal-El (Clark Kent, Superman) to seem real, as if this good versus evil clash on Earth could happen.
We are part of the movie now, listening to the dire warning from Krypton’s General Zod, as well as trying to solve the billboard’s cryptic message. It’s been determined that June 14th signifies much more than a premiere date. We are now connected to this story. In fact, this is what screenplay writer David S. Goyer imagined along with producer Christopher Nolan in developing the script. Goyer commented on remaking the most epic superhero story when he was at the Rome Fiction Fest for his Starz project “Da Vinci’s Demons” several months ago.
The excerpt was part of the Screenrant online article by Andrew Dyce, “David S. Goyer Says ‘Man of Steel’ Will Be ‘Realistic’ Like Nolan’s ‘Batman.’
“…but in working on this reboot we are thinking about what would happen if a story like this really happened. How would people react to this? What impact would the presence of Superman in the real world have?”
On April 5th, fans reacted very positively to “Jurassic Park” in 3-D. It appears as if “Man of Steel,” with its engaging promotions, is also providing another dimension for fans to get themselves closer to the movie.
You could call it Super-Dimensional.
Posted by jimmy11lentz
“Hey Jimmy, friend me on Facebook!”
This was a revolutionary phrase to a freshly minted college freshman sitting at his desk in his dorm room in the fall of 2004 as a girl with a familiar smile energetically stepped into his door frame. In the fall of 2004, the question was what was ‘the facebook?’ As the major motion picture, “The Social Network” showed us, Mark Zuckerberg, through a series of consequential events, concocted the idea for a new kind of social network with the help of his friends and roommates. Facebook was beyond the parameters of the already existent MySpace and Friendster and, as a result, sparked an online craze that has yet to yield in a society based in minutes and seconds.
The italicized words new kind are paramount to predicting the next “big thing” in communicating and interacting with each other in modern society. Nobody will reinvent the human capability of talking, writing or typing, but instead could reveal a before unknown adaptation of the way we interact with each other, potentially on a grand scale.
What will it be? Think not of originality in its purest sense, but rather of variance. How will you kick, throw or spin a ball in a way that hasn’t already been done? The greatest soccer players don’t invent absolute alternatives to kicking a ball, but instead figure out a better way to kick a ball with their foot by making a superior touch or spin with a certain motion with their leg and foot. If they prove on enough occasions their new technique is beneficial and leads to personal and team success, and, let’s face it, if it looks “cool,” then they have successfully redefined the game while playing within the same rules as everybody else. They have elevated not only their style, but themselves in a sport with countless players. Their jerseys will be sold in soccer shops all over the world and fans will know and cheer their name. World-class indeed!
One scene in “The Social Network” showed Zuckerberg’s inquisitive mind at work when sending out a link to Facemash, which was a website he created in the aftermath of an angry break-up one night. His best friend Eduardo asks, “Who are you gonna send it to?” Zuckerberg responds by saying, “Just a couple of people. The question is, who are they gonna send it to?”
The answer? In the movie, 22,000 people clicked on the link within a two-hour window. Nearly a quarter of a hundred thousand curious Harvard minds clicked on a link late one random evening and brought Super Bowl halftime show-caliber activity to a brand new website. In fact, it crashed the Harvard network.
In today’s world, with the unprecedented speed of communication literally at the control of our fingertips and smart devices, the next “big thing” or person can arise from an abyss to celebrity status after a day or a week…or even just in a two-hour window on a college campus, for better or worse as the movie portrayed with the mere posting of the website. Want more proof? Does the name Psy mean anything to you? Guess it was a good idea for the South Korean rapper to post his wildly outrageous, and addictive, music video on YouTube.
There are countless ideas swirling around the sky of big thinkers everyday in this country and around the world. It’s not a matter of just being seen by a large group of people anymore, but creating a type of metaphorical spotlight on yourself like one found on a Broadway stage that generates genuine interest from an audience wanting to know more. Nora Ephron’s, “Lucky Guy,” is a Broadway play with Tom Hanks featured as the lead actor. Whether he is on a stage, in a movie or doing a late-night interview, he gins up intrigue because of his affable, charming personality. He instills trust in his fans, from performance to performance. It’s a rare and admirable quality.
“Nice guys finish last.” At least Tom Hanks has opened that door slightly to the contrary within the realm of popular culture. The question is who will star next in this against all odds story of hope and goodness? Who knows? But in this society of constant negativity, he or she just may become the next big thing…